🇬🇧 Performance Marketing · London & Basingstoke

Your budgets.
Smarter
performance.

Jouw budget.
Slimmer
resultaat.

Dutch Digital is a specialist biddable media consultancy with 15 years of delivering real, measurable results across Google Ads, Meta, and Performance Max — for brands that want growth, not guesswork.

Start a project See our results
// live performance snapshot
Avg. ROAS Delivered
8.4×
Media Budgets Managed
£50M+
Years of Experience
15yr
Avg. CPA Reduction
65%
Harrods
M&S International
Nando's
Virgin Media
Lloyd's of London
Superdrug
Moulin Rouge!
Disney on Ice
Dubarry
eBay Classifieds
British Gas
Spark Foundry
Incubeta
Harrods
M&S International
Nando's
Virgin Media
Lloyd's of London
Superdrug
Moulin Rouge!
Disney on Ice
Dubarry
eBay Classifieds
British Gas
Spark Foundry
Incubeta
0M+
Total media budget managed across Google, Meta & programmatic
0%
ROAS achieved for Nando's gift card campaign using Paid Search
0%
Reduction in cost-per-conversion at British Gas Local Heroes
0yr
Running Dutch Digital. Founder-led, zero fluff, full accountability
What we do

Biddable media built
to perform

Biddable media gebouwd
om te presteren

From a single channel to a full cross-platform strategy — we run what converts, cut what doesn't, and report what matters.

Paid Search & Google Ads

Advanced campaign architecture, smart bidding strategies, and SA360 management across search, shopping, and Performance Max — built around your actual business objectives.

Google Ads Performance Max SA360 Shopping

Meta & Paid Social

Facebook and Instagram ad funnels that actually convert — from awareness through to purchase. Creative testing, audience segmentation, and retargeting built around your customer journey.

Facebook Ads Instagram Audience Strategy Creative Testing

E-commerce Growth

From product feed optimisation to Performance Max campaign management — full-funnel e-commerce performance across Google Shopping, Meta and Amazon Advertising.

Google Shopping Amazon Ads CRO ROAS Optimisation

Analytics & Tracking

GA4 implementation, GTM setup, conversion funnel design, and Data Studio dashboards that give you the clarity to make real decisions — not gut-feel guesses.

GA4 Google Tag Manager Attribution Dashboards

International Campaigns

Multi-market expertise across UK, Europe, North America and beyond. Bilingual in English and Dutch — ideal for brands entering or expanding in the Netherlands and UK markets.

UK Netherlands EMEA Multi-language

Strategy & Consulting

Senior-level performance audits, channel strategy, forecasting and KPI frameworks. Whether you're a brand-side team or an agency that needs specialist capacity — we plug in fast.

Media Planning KPI Frameworks Audits Forecasting
Case Studies

Results that
speak for themselves

15 years of campaigns across entertainment, e-commerce, finance, and hospitality.

Hospitality · Paid Search

Nando's: 510% ROAS on a gift card launch

During COVID-19, 17 restaurants were at risk of closing due to a drop in foot traffic. A Paid Search strategy combining SA360 bid strategies, audience layering, and a dedicated gift card campaign drove a 510% ROAS — keeping revenue alive while the doors were shut.

510%
Gift card ROAS
+6%
MoM sales growth
17
Restaurants protected
Pre
Pre
Pre
Launch
M1
M2
M3
Platform
Google Ads · SA360 · Search + Gift Card
E-commerce · Google & Meta

Local Heroes: 1.1M users in 4 months

Launched the British Gas startup in-market from scratch. Cross-channel strategy covering paid search, paid social, SEO and A/B testing achieved 1.1 million website users in just four months — at a CPA of £3.62.

1.1M
Users in 4 months
£3.62
Cost per acquisition
20%
CVR improvement via A/B
EMEA · Paid Search

AVIS: 6.5% YOY EMEA growth

Managing a £15M annual paid search budget across EMEA. Spain delivered +32.1% growth. North America inbound traffic into EMEA increased by 37%. Conversion rate improved 13.7% through multivariate testing.

+32%
Growth in Spain
£15M
Annual budget managed
37%
NA to EMEA uplift
About Dutch Digital

Founded in 2010.
Still hands-on today.

Opgericht in 2010.
Nog steeds hands-on.

Dutch Digital was founded by Menno Kuiper in 2010 — and unlike most agencies, it's stayed deliberately founder-led. That means when you work with Dutch Digital, you get 15 years of frontline experience, not a junior exec learning on your budget.

Dutch Digital is in 2010 opgericht door Menno Kuiper — en in tegenstelling tot de meeste bureaus is het bewust founder-geleid gebleven. Dat betekent dat je bij Dutch Digital werkt met 15 jaar frontlinie-ervaring, niet met een junior die leert op jouw budget.

Menno has held senior performance roles at Incubeta, Spark Foundry, and Dewynters — running campaigns for Harrods, M&S International, Nando's, Virgin Media, and Lloyd's. That agency depth, now applied directly to your business.

Menno heeft senior performance-rollen gehad bij Incubeta, Spark Foundry en Dewynters — met campagnes voor Harrods, M&S International, Nando's, Virgin Media en Lloyd's. Die agencydiepte, nu direct toegepast op jouw bedrijf.

Based in Basingstoke with clients across the UK and Netherlands, Dutch Digital bridges two markets fluently — bilingual in English and Dutch, experienced in EMEA expansion, and comfortable on both sides of the North Sea.

Gevestigd in Basingstoke met klanten in het VK en Nederland, overbrugt Dutch Digital twee markten vloeiend — tweetalig in Engels en Nederlands, ervaren in EMEA-expansie, en thuis aan beide kanten van de Noordzee.

Menno Kuiper — Dutch Digital
Menno Kuiper
// Founder · Performance Marketing Specialist

15 years managing biddable media for household-name brands. Former Head of Paid Search at Avis Budget Group. Campaigns for Harrods, M&S International, Lloyd's Bank, eBay and many more. Head of Marketing at Reading Rockets Basketball Club.

🇬🇧 English
🇳🇱 Dutch
SPECIALIST IN
Google Ads Meta Ads Performance Max SA360 GA4 E-commerce
Why Dutch Digital

No fluff. No layers.
Just results.

Geen fluff. Geen lagen.
Gewoon resultaat.

01

Founder-led, always

You talk to Menno on day one and every day after. No account managers hiding behind slides. No juniors learning on your budget. Your campaigns are run by the person who built the agency.

02

Enterprise experience, boutique agility

Harrods. Nando's. Virgin Media. Lloyd's. That's the calibre of experience behind every campaign. Without the 40-person agency overhead charging you for it.

03

Data-led, not data-obsessed

Numbers inform decisions — they don't replace judgement. Every recommendation comes with a clear "so what" and an action behind it, not a 50-slide deck of metrics no one acts on.

04

UK & Netherlands, natively

Fluent in English and Dutch, with direct experience running campaigns in both markets. If you're a Dutch brand entering the UK — or a UK brand heading to the Netherlands — we've done this before.

How we work

From brief to
results — fast

Van briefing naar
resultaat — snel

01
Discovery Call
30-minute briefing to understand your business, current performance, goals, and where the budget is going wrong.
02
Audit & Strategy
Full account audit, competitor analysis, and a bespoke channel strategy with clear KPI framework and ROAS targets.
03
Launch & Optimise
Campaign build, tracking setup, creative testing and audience segmentation — all live and optimising from week one.
04
Report & Scale
Clear weekly dashboards, monthly deep dives, and ongoing strategic input. We scale what works and kill what doesn't.
What clients say

The people we've
worked with

"

Menno rebuilt our Google Shopping and Performance Max setup from the ground up. Within two months we saw a 40% improvement in ROAS and significant CPA reduction. He works fast, explains everything clearly, and actually delivers.

EC
E-commerce Director
// UK Wellness Brand
"

We needed someone to hit the ground running on Lloyd's digital performance. Menno came in, owned the brief immediately, and led our cross-channel planning across pensions and insurance. Senior-level thinking from day one.

SP
Senior Planner
// Spark Foundry · London
"

Dutch Digital brought real expertise to our Meta ad funnels for West End ticket sales. The Moulin Rouge! campaign performance was exceptional — ROAS between 10x and 60x across the run. Highly recommended for entertainment.

AD
Accounts Director
// Dewynters · London
Book a call

30 minutes.
No obligation.

30 minuten.
Vrijblijvend.

Pick a slot that works for you and we'll spend 30 minutes talking through your current setup, where the budget is going, and what growth actually looks like for your business. No pitch, no deck — just a straight conversation.

Kies een moment dat voor jou past en we praten 30 minuten over je huidige setup, je budgetverdeling, en wat echte groei voor jouw bedrijf betekent. Geen pitch, geen deck — gewoon een eerlijk gesprek.

30 minutes, video or phone
Zero obligation, completely free
You choose the time — instant confirmation
You talk directly to Menno — no account managers
Or reach out directly
menno@dutchdigital.co.uk
calendly.com/dutchdigital
Get in touch

Let's talk about
your growth

Laten we praten over
jouw groei

Ready when you are.

Klaar als jij er klaar voor bent.

Whether you need a full performance audit, a specific channel fix, or someone to take ownership of your biddable media — drop a message and we'll come back within 24 hours.

Of je nu een volledige performance audit nodig hebt, een specifiek kanaalprobleem, of iemand die de verantwoordelijkheid neemt voor je biddable media — stuur een bericht en we reageren binnen 24 uur.

Email
menno@dutchdigital.co.uk
Based in
Basingstoke, Hampshire — serving UK & Netherlands
Typical response time
Within 24 hours, usually same day

Send a brief

Stuur een briefing