DUTCH DIGITAL / UK & NETHERLANDS
Senior Google Ads, strategy and measurement for ambitious businesses in the UK and Netherlands. Directly with Menno Kuiper.
When your reports look busy but the next decision is unclear, more campaign activity is not enough. The work starts with your commercial objective: profitable online growth, better showroom appointments or a stronger presence in another market.
You work directly with Menno to decide the priorities, manage the campaigns and understand the results. AI-assisted analysis helps surface questions faster. Menno owns the recommendations and the work.
Choose your market and priority. These are the questions we would bring to your first conversation.
UK · Online sales
Make Google Ads, Shopping, Performance Max and Meta work towards the same growth priorities. Start with product economics, reliable purchase measurement and the relationship between advertising spend and revenue.
Explore this service →A form submission is only the start. Connect paid search to the appointments your team wants, then work towards understanding attendance, quotes and sales. Focus campaigns around customer intent, local demand and commercial capacity.
Explore this service →Work with a UK-based, native Dutch-speaking marketer who can plan and manage campaigns in both languages. Build a market-specific approach to searches, messaging and landing pages, with one clear view of performance.
Explore this service →Review the account, agree what success means and check the measurement behind the reports. Identify the issues that could change a business decision, then put them in priority order.
Review campaign structure, product or service priorities and the journey from ad to enquiry or purchase. Make changes against a baseline so the reasons and results are visible.
Use the results and your team's feedback to decide what to expand, what to stop and what needs further investigation. Agree the next quarter's priorities with the commercial context in view.
The scope and monthly fee are agreed after we understand the work. Media spend, major website development and specialist integration work are agreed separately.
I founded Dutch Digital in 2010. I work with businesses and agency teams on paid media, analytics and the decisions behind them. I am Dutch, based in the UK, and work in English and Dutch.
My role is to bring strategy and delivery together: understand the business, ask better questions of the data and keep the work moving.
MENNO KUIPER / DUTCH DIGITAL
Dutch Digital provides senior acquisition strategy, Google Ads and Meta campaign management, and measurement support. Menno Kuiper leads the work directly for businesses in the UK and Netherlands.
Yes. The starting point is the kind of enquiry or appointment the business needs. The measurement plan should distinguish booked appointments from attendance and eventual sales, rather than treating every form submission as equally valuable.
Yes. Menno is a native Dutch speaker based in the UK. The work can cover market-specific campaigns, messaging, landing-page requirements and reporting in English or Dutch.
Yes. Senior consultancy and white-label paid media support remain available through the agency-support service. That work is scoped around the agency's delivery requirements.
Start with a 30-minute conversation about your business, current marketing and growth constraint. If the work is a fit, the next step is a defined scope and proposal.
Tell me what you want to achieve and which decision you need to make.
Book a 30-minute conversation →