Start with your product economics
Review revenue, margin, stock, seasonality and the cost of acquiring a customer. Agree the commercial limits before treating a higher platform ROAS as evidence of better business performance.
DUTCH DIGITAL / UK & NETHERLANDS
Better margins.
Smarter media.
Connect Google Ads, Shopping and your product economics. Grow with a clear view of what each sale contributes.
Menno Kuiper · Established 2010Strategy / Paid media / Measurement
Give Shopping a reliable foundation
Review Merchant Center product data, disapprovals, titles, pricing and landing pages. Prioritise issues that prevent the right products appearing for relevant searches.
Know what your reports count
Check purchase events, conversion values and the relationship between Google Ads and GA4. Reconcile differences in date ranges, attribution and conversion actions before using totals to guide investment.
Manage campaigns with a clear reason for each change
Connect Search, Shopping, Performance Max and Meta to product and customer priorities. Keep a baseline, record material changes and use commercial feedback to decide the next step.
How is the work scoped?
The engagement can cover strategy, campaign management, feed review and measurement. The monthly fee, channels and responsibilities are agreed in a proposal. Media spend and major development or specialist integrations are separate.
Work directly with Menno.
Discuss your current setup, your growth priorities and the decision you need to make.
Book a 30-minute conversation →