AI audit · UK SMEs
An AI audit for UK businesses with 10 to 250 staff. We look at how your marketing and sales work actually gets done, time the tasks that eat the most hours, check how AI is already being used and agree what to fix first. You end up with a baseline, a short list of priorities and a clear view of the risks.
Dutch Digital's AI audit maps where a UK SME's marketing and sales time goes, records a baseline of how long key tasks take, reviews current AI use and risks, and prioritises the workflows worth automating first. It is the first week of the four-week AI Marketing & Sales Ops Sprint.
Owners, managing directors and marketing or sales leads at UK businesses with roughly 10 to 250 staff who want to know where AI would genuinely help before spending money on tools or training.
It also suits businesses where people already use AI informally and the leadership wants to know what is happening and whether it is safe.
Most AI advice starts with tools. The better question is where your team's time goes and which tasks are worth changing. Without a baseline you can't tell whether AI saved anything, and without a policy you can't tell what has been pasted where.
The audit is week 1 of the 4-week AI Marketing & Sales Ops Sprint. A lighter version, mapping where the hours go, is part of the half-day AI Kick-start Workshop.
Where this fits
Every option starts with a free 30-minute call about your team, your tools and where the hours go.
Four weeks from audit to working workflows.
Best for: Businesses ready to change how the work gets done.
Ask about the sprint →
A half-day with your team, working on your own tools.
Best for: Teams that are curious but haven’t started together.
Ask about the workshop →
Why Dutch Digital
You work with Menno Kuiper directly, from the first call to the handover. He started Dutch Digital in 2010 and spent the years since in performance marketing, where every change is measured. The same discipline now applies to AI: a baseline first, then the numbers.
He builds with AI himself. This website was rebuilt with it, and so was the Reading Rockets Basketball website, where he is CMO. More about Menno →
Questions
If yours isn’t here, ask it on the call.
An AI audit for a small business is a structured review of where staff time goes, which tasks AI could help with, how AI is already being used and what the risks are. Dutch Digital's audit focuses on marketing and sales and records a baseline so the hours saved can be measured.
It includes mapping marketing and sales tasks, timing how long they take today, reviewing current AI tools and data use, and a prioritised list of workflows to build first, with the risks and policy points noted.
The audit takes one week as the first stage of the four-week AI Marketing & Sales Ops Sprint. A shorter version runs within the half-day AI Kick-start Workshop.
No. The audit works whether your team uses AI every day or not at all. If people already use it informally, the audit shows where and how, so you can make it safe and consistent.
Weeks 2 and 3 of the sprint build and test the priority workflows with your team, and week 4 covers training, measurement against the baseline and handover.
Menno Kuiper, founder of Dutch Digital, carries out the audit himself. He has worked in digital marketing since 2010 and works in English or Dutch.
The newsletter
The AI Advantage
Practical AI for UK small businesses, written by Menno. Short, careful and useful: what’s worth trying, what to avoid, and how to check it’s working.
A free 30-minute call. You’ll leave with a clear next step, whether or not we work together.