AI for sales · UK SMEs
I help sales teams at UK businesses with 10 to 250 staff use AI where it pays back fastest: replying to new leads, drafting proposals and quotes, writing call notes into the CRM and preparing follow-ups. Built on the tools you already use, checked by your people and measured before and after.
Dutch Digital helps sales teams at UK businesses with 10 to 250 staff use AI for lead replies, proposals, CRM notes and follow-ups. Work is delivered by Menno Kuiper and starts with a measured baseline of how long these tasks take today.
Sales directors, sales managers and founders who still sell, at UK businesses with roughly 10 to 250 staff. Typically B2B or high-value B2C, where each lead matters and the team spends hours writing rather than talking to customers.
New enquiries wait too long for a reply. Proposals are rebuilt from old documents. Call notes live in someone's notebook instead of the CRM, so follow-ups slip.
None of that needs a new sales platform. It needs a few well-designed workflows that your team trusts and actually uses.
Most sales teams start with the 4-week AI Marketing & Sales Ops Sprint:
If you'd rather test the water first, the half-day AI Kick-start Workshop covers the sales use cases with your team.
Where this fits
Every option starts with a free 30-minute call about your team, your tools and where the hours go.
Four weeks from audit to working workflows.
Best for: Businesses ready to change how the work gets done.
Ask about the sprint →
A half-day with your team, working on your own tools.
Best for: Teams that are curious but haven’t started together.
Ask about the workshop →
Ongoing support, two days a month.
Best for: Teams that want momentum without a full-time hire.
Ask about fractional support →
Why Dutch Digital
You work with Menno Kuiper directly, from the first call to the handover. He started Dutch Digital in 2010 and spent the years since in performance marketing, where every change is measured. The same discipline now applies to AI: a baseline first, then the numbers.
He builds with AI himself. This website was rebuilt with it, and so was the Reading Rockets Basketball website, where he is CMO. More about Menno →
Questions
If yours isn’t here, ask it on the call.
AI helps a small sales team most with writing tasks: replying to new leads, drafting proposals and quotes, summarising calls into the CRM and preparing follow-ups. A person still checks and sends everything.
Usually not. I start with the email, office suite and CRM you already pay for, and only suggest a new tool when it clearly earns its place.
Not if the workflow is set up properly. We build prompts from your best existing emails and proposals, and a person always edits and approves before anything is sent.
The AI Marketing & Sales Ops Sprint takes four weeks: one week of audit and baseline, two weeks of building and testing with your team, and a final week of training, measurement and handover.
We time the chosen tasks before anything changes, such as lead response time and time per proposal, then measure them again once the workflows are running. You see both numbers, along with leads won.
It can be, with the right tools and settings. Every project includes a GDPR-aware policy that sets out which tools are approved, what can and can't be pasted in, and where a person must check the output.
The newsletter
The AI Advantage
Practical AI for UK small businesses, written by Menno. Short, careful and useful: what’s worth trying, what to avoid, and how to check it’s working.
A free 30-minute call. You’ll leave with a clear next step, whether or not we work together.