AI training · Marketing teams · UK
Practical, hands-on AI training for in-house marketing teams at UK businesses with 10 to 250 staff. Your team works on its own briefs, in the tools you already pay for, and leaves with shared workflows, a written safe-use policy and a baseline to measure the hours saved.
Dutch Digital runs hands-on AI training for in-house marketing teams at UK businesses with 10 to 250 staff. Training is delivered by Menno Kuiper, who has worked in digital marketing since 2010, and uses your team's real work rather than demos.
Marketing managers and their teams at UK businesses with roughly 10 to 250 staff. Usually a team of a few people that writes a lot, reports every week and has started using ChatGPT, Copilot or Claude on their own.
It suits you if some people use AI daily and others not at all, nobody is quite sure what is safe to paste in, and the time saved so far is anecdotal.
Most marketing teams already use AI, but individually. One person has good prompts, another avoids it, and the quality of the output varies from day to day. Nothing is shared, checked or measured.
Generic online courses teach the tools. They don't show your team how to use them on your brand voice, your channels and your approval process.
Training starts with the AI Kick-start Workshop: half a day with your team, on site or at a venue near you.
Teams that want the workflows built and embedded continue with the 4-week AI Marketing & Sales Ops Sprint, which includes a training week.
Where this fits
Every option starts with a free 30-minute call about your team, your tools and where the hours go.
A half-day with your team, working on your own tools.
Best for: Teams that are curious but haven’t started together.
Ask about the workshop →
Four weeks from audit to working workflows.
Best for: Businesses ready to change how the work gets done.
Ask about the sprint →
Why Dutch Digital
You work with Menno Kuiper directly, from the first call to the handover. He started Dutch Digital in 2010 and spent the years since in performance marketing, where every change is measured. The same discipline now applies to AI: a baseline first, then the numbers.
He builds with AI himself. This website was rebuilt with it, and so was the Reading Rockets Basketball website, where he is CMO. More about Menno →
Questions
If yours isn’t here, ask it on the call.
The best AI training for a marketing team uses the team's own briefs and tools rather than generic demos. Dutch Digital's training is a hands-on half-day workshop for UK teams at businesses with 10 to 250 staff, followed by shared workflows and a written safe-use policy.
I train on the tools your team already has, usually ChatGPT, Microsoft Copilot, Claude or Gemini. The method matters more than the tool, so I only suggest something new when it clearly earns its place.
The AI Kick-start Workshop is designed to be run in person with your team, on site or at a venue near you, in London, Berkshire, Hampshire and the surrounding area. Ask on the call if your team is elsewhere.
No technical knowledge is needed. If your team can write a brief and use email, they can do the training. We work on real marketing tasks, step by step.
We record how long the chosen tasks take before the training, then measure the same tasks once the new workflows are in use. You see both numbers.
It can be, with the right tools and settings. Every training includes a GDPR-aware policy that sets out which tools to use, what can and can't be pasted in, and where a person must check the output.
The newsletter
The AI Advantage
Practical AI for UK small businesses, written by Menno. Short, careful and useful: what’s worth trying, what to avoid, and how to check it’s working.
A free 30-minute call. You’ll leave with a clear next step, whether or not we work together.