For UK businesses entering the Netherlands
Start with your audience and offer, then adapt search terms, campaign copy and landing-page requirements to Dutch customers. Translation is one part of the work. Campaign decisions also need your pricing, service area, delivery proposition and margin.
For Dutch businesses growing in the UK
Work in Dutch with a specialist based in the UK. Review the commercial opportunity, campaign structure and customer journey in English, with clear responsibility for creative, website changes and account management.
Keep the measurement comparable
Agree which outcomes count in each market and which differences matter. Revenue, currency, attribution and conversion actions need consistent definitions before totals are compared. Reporting should make the next budget decision clearer.
What Menno brings
Menno Kuiper founded Dutch Digital in 2010. He is a native Dutch speaker based in the UK and works directly with businesses and agency teams on paid media and analytics. The engagement brings strategy and hands-on delivery together.
Define the scope before the retainer
Agree the markets, channels, reporting, responsibilities and monthly fee in a proposal. Media spend, major development and specialist integrations are separate. Start with a conversation about the work you need and the resources you already have.