I run the account, not a team
You hire me, I do the work. No layers. No weekly status meetings to brief a junior buyer on what the strategy actually is. The person reading your data on Friday is the same person making the bid changes on Monday.
Freelance · Google Ads & Meta
Performance marketing for UK and Dutch ecommerce brands doing £500k to £10m a year.
Google Ads and Meta, run by someone who's spent 15 years inside agency teams and in-house at Avis Budget Group EMEA. No account managers. No junior media buyers. You get me.
From £3,500/month
Three-month minimum
Direct clients · Independent & freelance
Roses by Rose
Little Helpers
Seoul Skin
Buurtje
Plus UK and Dutch ecommerce brands across jewellery, beauty, food and B2C services.
Agency-side & in-house · Paid media leadership for
Harrods
M&S International
Net-a-Porter
Nando's
Virgin Media
British Gas
Superdrug Online Doctor
eBay Classifieds
Avis Budget Group (Head of Paid Search, EMEA)
01
How I work
UK and Dutch markets, natively
Most freelancers do one market. I work across both, fluently. That matters when your Shopping feed needs Dutch product titles or your Meta creative needs to land with both audiences without feeling translated.
Built for the awkward middle
Brands doing £500k to £10m don't fit anywhere cleanly. You're past the freelancer-on-Upwork stage. You're not big enough for a tier-one agency to care. That's the gap I sit in.
02
Recent work
A few examples of what I actually do day to day. Numbers are real, not modelled.
Direct client · Dutch ecommerce
Post-migration rebuild for a Dutch flower delivery brand
The Google Ads account never recovered after a PrestaShop → Shopify migration. Performance Max signal had been wiped by the platform switch and conversion tracking was misfiring through GA4. Monthly conversions had been flat between 12 and 19 for four months running, with ROAS stuck around 2.0–2.5x.
I rebuilt the account from the ground up: clean product feed, accurate conversion tracking, segmented Shopping campaigns by margin, and a supplemental feed for title optimisation.
4.85xAccount ROAS by month two
6.17xPerformance Max alone
3×Monthly impressions
+67%Return on ad spend
A 67% improvement in ROAS, traceable to the rebuild rather than seasonality.
Agency-side at Essence · eBay Classifieds Canada
CPA cut by two-thirds on the same budget
Owning the Canadian market account, cost-per-acquisition was sitting at $171 across paid search. I restructured audience segmentation, reworked match types and negative keyword strategy, and rebuilt how the account routed traffic to category pages.
$171 → $55Cost per acquisition
−68%CPA reduction
£0Additional spend
A 68% CPA reduction through structure alone — the kind of work I prefer over "spend more" growth stories.
Agency-side at Dewynters · British Gas Innovation
Lead-generation launch from a zero baseline
Leading the digital launch end-to-end. Zero baseline. £4m budget across four months. Paid search, Facebook, display, and partnerships.
1.1mWebsite users
128kPlatform signups
£3.62Average CPA
£4mBudget, 4 months
That work is a few years older than the rest. I include it because the discipline — build the signal, find what works, scale it — is the same one I bring to ecommerce now.
03
What's included
- Google Ads, run end-to-endSearch, Shopping, and Performance Max. Built and managed by me. No subcontracting, no team rotation, no quarterly handover.
- Meta Ads, including the creative callAudience strategy, ad copy direction, and an honest read on what's working. I'll tell you when your creative is the bottleneck instead of pretending the targeting will fix it.
- Monthly strategy reviews that don't waste your timeA written summary you can read in 10 minutes. Optional 30-minute call if there's something to actually decide. No 40-slide deck. No ceremony.
- Direct access during working hoursSlack or email. You message me, I reply. No tickets, no PMs, no "let me check with the team."
- Feed and tracking audits when they matterIf your conversions look wrong, I'll find out why before we spend on media. No extra invoice. Part of the job, not a separate engagement.
04
Pricing
Starter
£3,500/month
Multi
£5,500/month
Custom scope for accounts above £100k/month ad spend. Email me.
05
Let's see if we're a fit
The first call is 30 minutes. I'll ask about your current setup, what's working, what isn't. By the end of the call we'll both know whether this is worth pursuing. No pitch deck. No follow-up sequence. If it's not a fit, I'll often know someone who is.